Calculators, quizzes, forms. Optimized for cold and warm traffic from ads and organic.
10–14 sections for different awareness levels: from "pain" to social proof and the final offer.
4–8 qualification steps. The user segments themselves, you get a warm lead with intent.
Interactive per-client estimate. Lowers resistance, anchors the price before the call.
Two variants of the headline, offer, button. Keep the winner — no releases, no delays.
Meta, Google, TikTok, LinkedIn — configured from day one. Visitors who didn't convert will come back.
Leads land in the funnel with UTM, "new" status, a reminder, and an auto-task for the manager.
CJM, audit of three competitors, hypothesis map for the quiz and calculator.
Prototype of all 12 blocks with micro-animations for the quiz and calculator in Figma.
Markup, CRM integration, pixel setup, GA4 events for each quiz step.
Deploy, test ad campaign, handover of access and instructions to the manager.